Decide the position
- Which customer segments and use cases to address first — and which to leave alone
- Which established providers you are compared with
- At which price level you are credible, and with which argument
- What has to be proven before a buyer here takes the risk
Build the visibility
- AI answer engines (ChatGPT, Perplexity, Google AI): a model with no information about a company will not recommend it
- Search engines: found at the moment the need takes shape
- Content built around use cases and buyer questions, not catalogues
- On your website, on our own platforms, or both
The expensive mistake: visibility built on the wrong positioning produces inquiries that never convert — and the cost only shows months later. That is a market decision, not a marketing setting.
What you are paying for
- Senior involvement throughout — no handover to juniors
- No conflict of interest: never two direct competitors at the same time
- Your experts are only involved when it really matters
- Targets and reporting you can hold us to
The alternative, costed
- A senior German sales manager: €9,000–12,000 per month, before travel and marketing
- A digital agency: €4,000–8,000 per month, with no ability to sell
- A distributor: 25–40 % margin, and the customer belongs to them
- One trade fair: €40,000–80,000 for contacts still to be worked
The comparison that matters: One accountable partner instead of several separate functions. Indicative German market figures.