Decide the position
- Which applications to sell into first — and which to leave alone
- Which established suppliers the product is measured against
- At which price level it is credible, and with which argument
- What has to be proven before a buyer here takes the risk
Build the visibility
- Search engines: found at the moment the requirement takes shape
- AI answer engines: a model with no information about a supplier will not name it
- Content built around applications, not product catalogues
- On your website, on our own brands, or both
The expensive mistake: visibility built on the wrong positioning produces inquiries that never convert — and the cost only shows months later. That is a market decision, not a marketing setting.
What you are paying for
- Senior involvement throughout — no handover to juniors
- Category exclusivity: never a competing product in the same territory
- We carry the technical conversation, so your engineers are not pulled into every deal
- Targets and reporting you can hold us to
The alternative, costed
- A senior German sales manager: €9,000–12,000 per month, before travel and marketing
- A digital agency: €4,000–8,000 per month, with no ability to sell
- A distributor: 25–40 % margin, and the customer belongs to them
- One trade fair: €40,000–80,000 for contacts still to be worked
The comparison that matters: we replace three functions with one accountable partner — and unlike a distributor, the customer relationship, the data and the brand stay with you. Indicative German market figures.