Germany / DACH market entry

IntroVisio

Your offering is ready for Germany. Is Germany ready to find it?

Positioning, search & AI visibility and sales support for Chinese companies entering Germany / DACH — under your own brand.

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About you

Our mission

We help Chinese companies to expand

We make sure your brand is found, understood and chosen.

Positioning

Visibility

Qualified demand

Technical sales

The market window

Now is the moment for Chinese brands in Europe

The quality question has been answered — the brand question has not.

Ten years ago

  • Competing mainly on price
  • Evaluated by country of origin first
  • Sold through intermediaries, often without the company's own name
  • Brand building was slow and expensive

Today

  • Chinese companies lead in many categories — from technology to consumer goods
  • Buyers compare on quality, innovation and service
  • European buyers are actively looking for alternatives to established providers
  • Many brand positions in Germany are still open
  • Buyers increasingly ask AI assistants — and AI only recommends companies it has information about

The window is open now. Ten years ago a Chinese brand would have been sold on price. Today it can be sold on merit — and in another ten years the European positions will be taken.

Who we are

One operating company, more than ten brands, one commercial engine

IntroVisio does not only advise — we operate our own German-language platforms with organic reach. That means your brand can become visible on established channels before your own website ranks.

Own platforms

German-language portals with organic search traffic

Search & AI authority

Content that search engines and AI assistants find and cite

Sales experience

Background in IT, AI and technical pre-sales for offerings that need explanation

Example: allesrenoviert.de brings renovation projects to the specialist companies that execute them.

Positioning

Positioning first, then visibility

The technical work is the easy part — the decisions in front of it are not.

Decide the position

  • Which customer segments and use cases to address first — and which to leave alone
  • Which established providers you are compared with
  • At which price level you are credible, and with which argument
  • What has to be proven before a buyer here takes the risk

Build the visibility

  • AI answer engines (ChatGPT, Perplexity, Google AI): a model with no information about a company will not recommend it
  • Search engines: found at the moment the need takes shape
  • Content built around use cases and buyer questions, not catalogues
  • On your website, on our own platforms, or both

The expensive mistake: visibility built on the wrong positioning produces inquiries that never convert — and the cost only shows months later. That is a market decision, not a marketing setting.

Operating model

Three stages — we go as deep as the offering requires

Offerings that are easy to understand: stages 1 and 2. Offerings that need explanation: all three stages.

Stage 1

Position & build visibility

  • Positioning for this market
  • Relevance in search and AI answers
  • Inquiry capture with initial qualification
Stage 2

Qualify and forward demand

  • Use case, volume and timing clarified
  • Handover in an agreed format
  • For simpler offerings our role ends here
Stage 3

Support the deal directly

  • Activated when the offering needs explaining
  • Needs analysis and demonstration
  • Joint meetings with your experts

What we do not do: call through purchased lists of your potential customers. Our work starts when a buyer with a real need finds you.

Technical sales

Not a call team — a partner who can explain and demonstrate what you offer

A typical sales agency

  • Works a purchased list by phone
  • Follows a script and a price sheet
  • Passes every detailed question back to you
  • Loses the deal at the first question about practical limits

IntroVisio

  • Creates the visibility that produces the inquiry
  • Learns the offering until it can be explained without support
  • Discusses use cases, requirements, integration and limits
  • Escalates to your experts

Best fit: offerings where requirements, use case or compliance decide the purchase — from technology and software to industrial, consumer and regulated products.

Customer stories

Two examples, both anonymised at the client's request

Challenge: offering not yet adapted to the European marketBuilding a European business

A Chinese company in baby safety products

  • Business plan written specifically for Europe, not adapted from the home market
  • Customer feedback fed back into the product until it matched local expectations
  • Digital sales channels built and operated by us
  • Six-figure revenue generated through those channels
Challenge: no visibility, no advertising allowedVisibility without advertising

A company in a strictly regulated category

  • Regulation ruled out paid advertising entirely
  • Positioned around the questions buyers actually search for
  • Content restructured so it can be found, understood and cited
  • Inquiries arriving without any advertising spend

The pattern: Two very different companies, the same pattern: first findable and understandable, then sales.

How a partnership is built

Four phases — entry is possible at any of them

Phase 1

Validation

Market Entry Blueprint

  • Visibility and demand benchmark
  • Segment prioritisation
  • German-language material
Phase 2

Visibility & demand

Stage 1–2 · Tier 1

  • Content and campaigns live
  • First qualified inquiries
  • Measured demand data
Phase 3

Deal support

Stage 3 · Tier 2

  • Complex customer discussions
  • Demonstration and needs analysis
  • First reference customer
Phase 4

Long-term market development

Tier 3

  • Territory and growth targets
  • Building partner and service structures under your brand
  • Long-term agreement

Where you enter is your decision. No visibility in Germany yet? Start at Phase 1. Already receiving inquiries but losing them in the technical discussion? Start at Phase 3. Each phase ends with a joint go / no-go.

Commercial terms

We work with a small number of companies at a time

DACH Visibility Check

Before any commitment: we analyse how your company appears today in Google and AI assistants in Germany, who your three main competitors are, and which segment to address first. Presented in the introduction meeting.

Market Entry Blueprint

Positioning, price benchmark, compliance review, named target accounts and a twelve-month plan. Credited against the first three months of any engagement that follows.

Tier 1

Market presence

Price on request

  • Positioning and content
  • Search and AI visibility
  • Qualified inquiries handed over

6 months minimum

Tier 2

Market development

Price on request

  • Everything in Tier 1
  • We lead the sales conversations
  • Customer meetings in the territory

12 months · our standard

Tier 3

Dedicated market partnership

Price on request

  • Everything in Tier 2
  • We never work for two direct competitors at the same time
  • Agreed growth targets

12 months minimum

What the price buys

The comparison is not with an agency

What you are paying for

  • Senior involvement throughout — no handover to juniors
  • No conflict of interest: never two direct competitors at the same time
  • Your experts are only involved when it really matters
  • Targets and reporting you can hold us to

The alternative, costed

  • A senior German sales manager: €9,000–12,000 per month, before travel and marketing
  • A digital agency: €4,000–8,000 per month, with no ability to sell
  • A distributor: 25–40 % margin, and the customer belongs to them
  • One trade fair: €40,000–80,000 for contacts still to be worked

The comparison that matters: One accountable partner instead of several separate functions. Indicative German market figures.

Next steps

How we begin

Introduction meeting

Your offering, target customers, and where your company stands in this market today.

Vision

What is the short-, mid- and long-term goal?

Visibility and market review

How visible your offering is today, and which segments we would address first.

What we need from you

What we need from you: information material about your offering, your current markets, existing certifications or approvals (if relevant), and one contact person. Details are clarified in the introduction meeting.

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About you